Social Media

Facebook for Business…Like a Boss

Facebook for business? Without a doubt. Here is why. Facebook has become a keystone of our society since its advent in 2005.  It is arguably the biggest innovation of our society since the internet.  In fact, when I was a Graduate Teaching Assistant, I would joke with my students on the first day of class, “Do…

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Building Honest, Hard Working Social Media Conversations

Social media conversations are an integral aspect of your digital marketing strategy. Digital Marketing has seen the onset of social media as a major tool to reach your customer in ways that were never possible before. It is fair to assume that social media will continue to carve out a larger niche in what digital…

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What is Digital Marketing?

Digital marketing is a catch-all phrase that covers the varied online marketing efforts a business can engage in. Leveraging the technologies available on the web, things like search engines, social media, email, video, and websites, digital marketing becomes a very powerful way for a business to engage current and prospective customers. People spend a lot of time on…

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